YouTube accused of still airing adverts on extremist videos

YouTube accused of still airing adverts on extremist videos

Ads from more than 300 companies and organizations have been running on YouTube channels that promote extreme content, including white nationalist and Nazi ideas, pedophilia, conspiracy theories and North Korean propaganda.

A CNN investigation revealed companies like Adidas, Amazon, Hershey, Hilton, Nordstrom, Mozilla and Netflix, among many other tech giants, newspaper companies and retailers, may have placed their ads on these channels. In fact, taxpayer dollars may have gone into financing these channels as well because ads from U.S. government agencies, including the Centers for Disease Control, Department of Transportation, Veterans Affairs, U.S. Coast Guard Academy and Customs and Border Protection, have been found on the channels as well. They told CNN they had not known that their ads had been placed on those channels. Under Armour said that it was pausing its spending on Google-owned YouTube while it works with the company to "understand how this could have slipped through the guardrails". "We take these matters very seriously and are working to rectify this immediately".

According to CNN, YouTube channels with 1,000 subscribers and 4,000 watch hours in the past 12 months can apply to make money from ads.

YouTube gives advertisers a tool that can be used to target advertising messages to certain demographics and user behavior.

A spokeswoman for YouTube told CNN that the company has worked with advertisers to implement better controls, stricter policies, and greater transparency when it comes to ad placement.

"When we find that ads mistakenly ran against content that doesn't comply with our policies, we immediately remove those ads". Numerous companies used this filter, though it apparently doesn't work the way it's meant to. We know that even when videos meet our advertiser-friendly guidelines, not all videos will be appropriate for all brands. Last year, hundreds of companies cut back on their YouTube ad-buys after they learned their advertisements were being displayed on controversial content.

This isn't the first time YouTube has come under fire for showing unrelated, inappropriate content on its users' channels.