Nokia puts its Digital Health business, formerly Withings, under strategic review

Nokia puts its Digital Health business, formerly Withings, under strategic review

Nokia said it has begun a "strategic review" of its Digital Health business, which stems from the company's acquisition of Withings in 2016.

FROM THE "why can't we have nice things" department, it appears that Nokia is considering giving up on the health tech business it bought just two years ago.

The division is famous for its Steel and Steel HR hybrid smart watches, which seem to be well loved thanks to their long battery life, as well as its smart scales (I reviewed the original Withings Body Cardio and was left impressed), and caters to both consumers and enterprise partners. That portfolio was largely unchanged when Nokia launched the products under its own brand in mid-2017, calling its line-up the "most comprehensive line of connected consumer health products in the market".

Separately, Reuters reported Nokia is planning to cut roughly 425 jobs this year in its home country of Finland. "The strategic review of the Digital Health business may or may not result in any transaction or other changes", the company said in its press release, which means that it's going to consider all options on the table so a sale is not necessary. The company will make further announcements about this move if and when appropriate.

But the wearables market has clearly faltered lately, as noted by TechCrunch, based on the struggles of companies like Fitbit.