Diet Coke gets new look, new flavors

Diet Coke gets new look, new flavors

The company's quarterly revenue was down 14.6% compared to the same quarter a year ago. The new designs will go on sale later this month. Finally, NEXT Financial Group Inc raised its stake in shares of Coca-Cola Company (The) by 65.9% in the third quarter.

Diehards, before you freak out, the original design and taste isn't going anywhere. It's here to stay.

A new era has dawned on The Coca-Cola Company as it enters the year with four new #Diet Coke flavors on its roster.

After 35 years, America's No. 1-selling zero-calorie beverage brand is entering a new era.

The new flavors - feisty cherry, ginger lime, twisted mango and zesty blood orange - and the original Diet Coke flavor will be packaged in tall, thin cans that have a distinct stripe to identify their respective flavors, according to BuzzFeed News.

It has been clear that Coca-Cola needed to address its Diet Coke problem for a long time.

The change comes as the behemoth soft drink company plans to target the more health-conscious millennial.

When Diet Coke debuted in 1982, it was aimed at a maturing baby boomer generation seeking a substitute for the sugar-filled sodas of their youth. If you're a fan of Cherry Coke or Diet Coke With Lime, you'll want to try these new flavors. More than 30 flavors were tested. Finally, the company selected four flavours which received most positive response from consumers.

Coca-Cola is set to launch four new flavors of Diet Coke in North America targeted at millennials. They aim to satisfy adventurous fans' thirst for bolder tastes and more dynamic and uplifting experiences. The new design and flavors are a clear play to younger audiences, with Acevedo explaining that the new look is "contemporizing" the brand. "Diet Coke and Coke Zero Sugar are two delicious, no-calorie sparkling choices - it's just a matter of personal preference".

Coca-Cola is making massive changes to Diet Coke - but it isn't tinkering with the iconic beverage's recipe. The 2015 decision by Coke's archrival PepsiCo to remove aspartame from Diet Pepsi was met with a swift backlash from consumers, leading the company to offer aspartame and aspartame-free varieties.

Experts also believe the makeover is a bid to turn millennials into Diet Coke drinkers.

If you think some of those new flavors sound weird, it could have been much crazier. A refreshed visual identity, meanwhile, lives up to Diet Coke's new flavors and packaging.

35 years after it first hit stores in the U.S., the zero-calorie soda is going through somewhat of a metamorphosis, mainly to appeal to millennial drinkers who craze bold new flavors and experiences.