Chipotle Will Try Giving Its Queso Away for Free

Chipotle Will Try Giving Its Queso Away for Free

Seemingly no limits have been put on what qualifies as "cheesy", so beyond that word being a clever play on the season's least-looked-forward-to party theme, it sounds as if Chipotle's desperate enough to let essentially any holidayish top count. Chipotle doubled down, blaming the weird texture on its refusal to compromise on all-natural ingredients.

The restaurant announced it will be giving out queso for free next week. (As if you really needed an excuse to go there.) But it turns out that the new item has been successful at recruiting new customers and getting back old ones. Mark Crumpacker, the Chief Marketing Officer for Chipotle, noted that about "19 percent of these new and returning customers are trying queso, while numerous others were simply driven in by the advertising".

On December 12, the company will give a free side of queso to anyone who orders an entree wearing a "cheesy" sweater, according to a tweet.