IDC: Xiaomi ties Samsung as leading smartphone vendor in India

IDC: Xiaomi ties Samsung as leading smartphone vendor in India

"In the coming few quarters, both Samsung and Xiaomi would need to further strengthen their channel play and significantly differentiate their products on technology and quality to sustain and fight for leadership in this hyper-competitive smartphone market", Upasana Joshi, a senior analyst with IDC India, said.

According to International Data Corporation latest report, the smartphone shipments in India reached a record high of 39 million units in 2017Q3 with a substantial growth of 40 percent from the previous quarter and a healthy 21 percent growth from the same period a year ago. Xiaomi's market share in last quarter was 17%.

India accounted for 10% of all global smartphone shipments at 39 million units in the period - an increase of 40% over the previous quarter and a year-on-year increase of 21%. The popular Redmi Note 4 continues to be the highest selling smartphone in the country. According IDC, Samsung has seen a "record-breaking quarter" with 23% year-on-year growth. Among other vendors, Lenovo made a comeback after two quarters of decline.

Xiaomi and Samsung top smartphone brands in India: Report
IDC: Xiaomi ties Samsung as leading smartphone vendor in India

Samsung was ranked ninth in China with a 2% share of the market in Q3, however, this is predicted to drop to 1.6% in the last quarter of the year, as the market leaders grow their share. Unlike Vivo, Oppo didn't face a major shift in market share. "Thirteen million smartphones were billed to e-tailers with 35% annual growth and 73% growth from the previous quarter", IDC said.

"Online retailers have popularized many trends in the Indian smartphone market, like making devices more affordable through easy financing options, attractive exchange offers on existing smartphones". "On the back of fresh infusion of funds and focus on (the) India market, the e-tailers are expected to remain aggressive in 2018 as well".