So, IGN acquired Humble Bundle

So, IGN acquired Humble Bundle

You can read the full statement regarding the purchase on the Humble Blog.

A press release about the deal has stated that Humble Bundle will continue to operate as an independent entity, with no significant changes to the business model or staff. IGN intends to give it some degree of support in continuing to grow the company and charity work. It would raise warning flags anytime IGN reviewed or even featured a game that is sold or published by Humble Bundle.

Joining IGN, a media conglomerate, doesn't really seem like a natural move, I'd say, but it's more than a little possible that Humble Bundle has aspirations to move beyond a variety of storefronts - aspirations that require more resources than a young 60-person company has access to.

"If it's not broken, don't fix it", said Galbraith, who explained that IGN started looking to make a deal like this almost a year ago.

IGN executive VP Mitch Galbraith said the company doesn't plan on changing anything Humble Bundle or the Humble store is doing because "if it's not broken, don't fix it". For those unfamiliar with Humble Bundle, it started as a semi-regular offering of bundles of indie games to raise money for charity. "We don't want to disrupt anything we're doing right already".

IGN, founded in 1996 as Imagine Games Network, is one of the most popular video game news websites with over 68 million monthly users on their website and apps with 9 million subscribed on YouTube and 16 million on social networks.

IGN Entertainment is a subsidiary of Ziff Davis and wholly owned by j2 Global. The bundle is supporting the National Videogame Museum.