Samsung officially announces Bixby virtual assistant powered by Artificial Assistant

Samsung officially announces Bixby virtual assistant powered by Artificial Assistant

Specifically, Bixby is created to make it possible for any touch-based input method in an app to be accessed, and utilized, just by the user's voice.

Thirdly, as the number of voice commands increases on assistants and other software, it presents a "cognitive challenge", for users, according to Samsung.

Samsung is employing Bixby to push towards a more seamless experience (which also seems like their overall goal with the Galaxy S8 and S8 Plus). Most existing agents now support only a few selected tasks for an application and therefore confuse users about what works or what doesn't work by voice command.

With this in mind, Rhee explained that Bixby will b able to understand the context of its user's interactions in a similar fashion to the Google Assistant, and will be smart enough to figure out voice commands even if they do not fit exact pre-programmed commands.

Bixby is the outcome of Samsung's new-found interest in AI-based tools and led it to acquire US-based AI VIV Labs previous year.

This all sounds very impressive, but Samsung also cautions that we'll see a first step at the S8 launch, so expect it to perform with relative modesty at launch. It will take on the Apple "iPhone 8", which isn't expected to launch until this fall.

According to, Samsung said that Bixby is aimed towards letting people control mobile apps with spoken directives.

Gartner analyst Werner Goertz said Bixby is a late-comer to the digital assistant game, arriving two years after Amazon's Alexa and behind Google Assistant, which already have rich databases of voice inquiries and searches to add context to queries.

"Bixby is an intelligent user interface, emphasis on interface", Rhee told The Verge.

Although the phone has yet to be formally unveiled, Samsung has confirmed that Bixby will make its debut on the S8 when the eagerly awaited phone is formally unveiled next week. The company will release an SDK so that third-party app developers can add Bixby support. Finally, Samsung claims Bixby can understand incomplete commands, so you hopefully won't be forced to memorize rote phrases.

Samsung will also be including a dedicated Bixby button on the side of its "next device", that it said it believes will remove friction and clarify the process by which a user will call up the assistant.

"In the future you would be able to control your air conditioner or TV through Bixby". At the launch of the Galaxy S8, a subset of preinstalled applications will be Bixby-enabled.

Bixby will definitely make our lives easier because we only need to say a few words for it to start and do some tasks.

Samsung goes further into detail regarding Bixby's functions below.