Drake's New Album Breaks Spotify and Apple Music Streaming RecordsPor Galtero Lara Mar 21, 2017
More life. More time with family and friends. In fact, it's the biggest, most ambitious, most global Drake album since 2011's Take Care, a grand tour of black music and culture in the U.S., Canada, the Caribbean, and the United Kingdom. The two were not a fan of dishing out details regarding their love life, but Jennifer revealed while being interviewed on the Grammy's red carpet by Ryan Seacrest that they both have been working together on a musical project. Hotline Bling, meanwhile, has been streamed on Spotify more than 600 million times. Maybe not as much as it did on him, but you always gotta hear about it - and just seeing people get so riled up on negativity, it doesn't feel great. Drake's own mentor Lil Wayne pops in briefly to "talk about More Life" at the end of "Blem" in his thick Louisiana drawl.
Drake also admits he would like to be remembered as an "emotion-evoking artist". Drake is now premiering More Life on his OVO Sound Beats 1 radio show, and already it's got references to Jennifer Lopez and Jay Z. It's officially presented by the October Firm, the team of Drake and his co-manager Oliver El-Khatib, the project's executive producer.
In a new song called "Free Smoke", which surfaced online Saturday, the OVO frontman sings about texting 47-year-old Lopez while drunk and realizing that the call could not go through because she had changed her number. The album was the subject of the weekend and triggered millions to tweet out their impression of his latest project. Drake has been known for being a major label artist who has been treading the newly defined, thin line between album and mixtape in this new age of streaming.
After trying his hand at dance records on "Views", the "Sneakin" rapper goes all out on "More Life" with songs like "Passionfruit" and "Madiba Riddim", and he also introduces the US crowd to the U.K.'s grime sound with features from Skepta and Giggs.
But why a playlist?
"Views" - his last record - stood at a gargantuan 20 tracks in an attempt to fully assault the streaming charts. This release strategy allowed Drake to be more experimental with the work. Does his tourism actually result in music you want to listen to? "We've got plans in place no matter what".
There's one incredibly special moment on More Life that I'm pretty sure you may have breezed on through, but definitely deserves more attention. While Skepta's sound may be tough to swallow at first, it's not hard to see why he is a favorite of Drake and Kanye West.
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